Nov 30 - Aries Keck, Earthbeat Radio

How to Talk (About the Environment) with the Media

[Draft.]  Aries Keck will initially discuss the reporter perspective and the reasons you may get a call from a media person.  She will go on to talk about questions that journalists are likely to ask and the features of good answers to them.  In light of unusually complex environmental issues, Aries will offer some pointers about how to sort out and convey any key message(s) intended and any message(s) not to be misunderstood.  She will touch on a number of ways to be proactive and media-friendly in seeking and following up with journalists.  Aries also plans to share a few stories through soundclips, as mini case studies to stimulate thought and conversation.

Aries Keck produces and directs Earthbeat, a weekly public radio program about the environment. She is a contributor to the public radio program Marketplace and for National Public Radio. During her five years as a reporter for WHYY-FM in Philadelphia, Keck won a number of national Associated Press awards as well as a Gracie award from American Women in Radio and Television, Inc. She was part of a science radio team that won a Peabody award from the University of Georgia in 1996. She's contributed to a number of science media including the Discovery Channel, Science, Earth and others. Keck and co-author Karen Fox wrote the 2004 book, Einstein A to Z .

More information on our speaker and Earthbeat